What happens when you are forced to summarize your own product in just a few minutes?

Like every session, this one also started with the elevator pitches. For us, this is a valuable exercise every time: explaining ELVIDA in a way that is immediately understandable – in front of a group of startups who are deeply involved in their topics and listen closely. This setting helps immensely in sharpening our own story further.

Additionally, this time we had a longer pitch session where we could present ELVIDA in more detail. In 15 minutes, we aimed to show our current status, make progress tangible, and clearly communicate where we want to go. The subsequent feedback from the coaches was extremely valuable – from focus to missing elements, as well as what was particularly well received and where we should adjust further.

The coaching session with Nando Nichele on performance marketing also opened up new perspectives for us. Besides his concrete inputs, the exchange within the group was particularly exciting – different approaches, experiences, and ideas that help you rethink your own marketing strategy.

Another highlight was the keynotes:

Antje Rey gave us a very practical insight into the topic of intellectual property – from patents to trademarks to designs. Especially for us as a startup, it was extremely helpful to clarify open questions and get a better feel for what is truly relevant in this area.

Oliver Brunschwiler introduced us to the concept of holacracy and purpose-driven organizations. The question of how leadership can provide orientation – especially in an ever-changing environment – was particularly intriguing.

What we take away from this session above all: Clarity does not arise in the mind – but in exchange. In explaining. In questioning.

And that is probably one of the most important parts of the journey with ELVIDA: sharpening a complex topic until it feels simple.

We look forward to the next sessions. 🚀